A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with " Jinan Liu's Fine Needle Shop" and "We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time" written above and below is considered the world's earliest identified printed advertising medium. Advertisement usually takes in the form of calligraphic signboards and inked papers. In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BC) of bamboo flutes played to sell confectionery. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. Lost and found advertising on papyrus was common in ancient Greece and ancient Rome. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Edo period LEL flyer from 1806 for a traditional medicine called KinseitanĮgyptians used papyrus to make sales messages and wall posters. It is the world's earliest identified printed advertising medium. Main article: History of advertising Bronze plate for printing an advertisement for the Liu family needle shop at Jinan, Song dynasty China. In Latin, advertere means "to turn towards". Internationally, the largest ("Big Five") advertising agency groups are Omnicom, WPP, Publicis, Interpublic, and Dentsu. Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, " Madison Avenue" advertising. Barratt was hired by Pears to be its brand manager-the first of its kind-and in addition to creating slogans and images he recruited West End stage actress and socialite Lillie Langtry to become the poster-girl for Pears, making her the first celebrity to endorse a commercial product. In the 19th century, soap businesses were among the first to employ large-scale advertising campaigns. Advertising may also help to reassure employees or shareholders that a company is viable or successful. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.Ĭommercial advertisements often seek to generate increased consumption of their products or services through " branding", which associates a product name or image with certain qualities in the minds of consumers. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. Advertising is the practice and techniques employed to bring attention to a product or service.
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